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BayCare Health System’s EasyPass™ Program

According to the results of the 2019 Kaufman Hall Healthcare Consumerism Index, healthcare providers struggle to meet and exceed consumer needs and expectations. Only eight percent of top tier healthcare organizations are focusing on a consumer-centric infras...

Why does Consumerism Feel Like a Foreign Language?

It is no longer an option to avoid consumerism in healthcare. Many health systems are investing in market research, CRM and reputation management tools, and omni-channel marketing techniques to strategically build their business around the needs of consumers....